Charlevoix Area Guide
We are thrilled with the success of our combined 2021 annual Charlevoix Guide. The new all-inclusive Charlevoix Guide showcased the combined efforts of the Charlevoix Area Chamber of Commerce and Visit Charlevoix, resulting in a piece for our community members, visitors, future residents, and businesses.
The 2022 Charlevoix Guide will again showcase Charlevoix's desirable quality of life, year-round visitor amenities, as well as outstanding opportunities for future residents and business owners. With the joint publication, we provide increased distribution, decreased cost for those who previously advertised in both publication, decreased publication costs for both organizations, and increased communication among community members and visitors. A win-win-win!
The Charlevoix Guide will contain a minimum of 56 pages of feature stories, visitor information, community information, Chamber member listings and advertising. Its design, content, and distribution will make it easy to notice, convenient to pick up, and hard to put down. Moreover, its impact will be felt far beyond the region.
55,000 copies (10,000 more than 2021!) will be distributed throughout area businesses, to residents and visitors, and through strategic distribution avenues including:
» Pure Michigan — Direct mail to all Charlevoix area inquiries received though the Pure Michigan marketing efforts
» Michigan Welcome Centers and Michigan Department of Transportation (MDOT) — Available at ALL 14 Welcome Centers and other MDOT locations throughout the state plus strategic AAA offices
» West Michigan Tourist Association — Mailed to all Charlevoix-related inquiries and available at the Grand Rapids office
» Direct Mail — Over 15,000 mailed directly to all website readers, telephone inquiries and past lodging guests
Advertisement space must be reserved by December 31, 2021. Artwork and payment are due by January 21, 2022.