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Wayfinding System


COST OF PROJECT: $7,900 ($1,200 annuall for updates)


The Charlevoix DDA is currently pursuing a three-pronged strategy to create a more navigable downtown.


Partnering with the Michigan Department of Transportation (MDOT), the DDA recently secured at no cost, the placement of six traffic signs directing downtown visitors to the Charlevoix Public Library, Charlevoix Area Chamber of Commerce and public parking opportunities.


A walkable downtown is a vibrant downtown. The remaining two wayfinding initiatives specifically target pedestrians visiting Downtown Charlevoix. The Charlevoix DDA has commissioned the creation of the Downtown Charlevoix Shop Directory. This full-color visitor's resource will not only assist visitors in navigating downtown streets, but it will also serve to inform shoppers of the unique and vast inventory of shops, eateries, and service providers found in Downtown. The shop directory made is debut in May 2008 and is updated each subsequent spring.903


To compliment the store directory and map, the Charlevoix DDA has purchased and installed two store directoy/map kiosks in Downtown in 2009. A third kiosk for bicyclists was added at the Charlevoix Township trailhead of the Little Traverse Wheelway in 2012 as part of a partnership with the Top of Michigan Trails Council.


The final component of Charlevoix's wayfinding program is the creation of a free smartphone application. The smartphone app is available for both ios and Android operating systems and includes an interactive shopping, dining, and lodging directory, calendar of events, and walking tours of Charlevoix's own "Mushroom Houses" and the Charlevoix Public Art Initiative.